5 Creative Ways to Target Recruitment Ads For Quality Candidates

Social marketing is an essential part of a recruitment marketing strategy as it enables you to reach a far larger audience than just individuals actively searching for jobs (who comprise only a quarter of task seekers).

Once you’ve got the hang of turning your task descriptions into fantastic social ads, the next action is finding out how to get those advertisements in front of the best individuals – or targeting.

Targeting on job titles and market is, of course, an extremely effective way to set up your ad campaign, but some fantastic candidates are still to be found outside those limits. Targeting is a key part of Talent Attraction. Here are 5 methods to use targeting to expand your swimming pool of quality candidates.

1. Use geofencing to reach more local skill

When Kentucky Fried Chicken required to quickly staff up a recently opened restaurant in the Netherlands, they established a campaign that advertised within 5 kilometers of the new restaurant and worked with 75 individuals and a General Restaurant Manager in simply 4 weeks.

Geofencing, or setting a radius around a location where your advertisements will run, can also be used for market occasions that are packed with specialized candidates.

even offers the option for “people taking a trip in this location”, beneficial for these types of occasions that anticipate a great deal of out-of-towners.

Google Adwords/ Search: Radius around a pin, 0.6 to 60 km

Facebook/ Instagram: Radius around a pin, ~ 1.6 – 80 km (In the US, radius minimum for work ads is 15 miles).

LinkedIn: Radius around a pin, 200 – 1000 m.

2. Borrow an audience

If the candidates you’re trying to find impact any purchasing choices in a company, the heavy lifting about how to reach them has already been done by the suppliers and suppliers selling to them.

Ask the hiring supervisor what innovation or equipment this function would be handling weekly, or head over to Capterra or G2 to find which software companies are advertising to the very same group of individuals you’re attempting to reach.

For example, industry specific tools for banking or efficiency review software for manager level positions.

Make a list of the companies probably to be selling to your best candidate and run their website URLs through Similarweb and SpyFu (both have freemium choices) to see what keywords they are using to reach their audience.

Also inspect what the “referring sites” can tell you about where your candidates are hanging out online.

Google Adwords/ Search: Add associated URLs, keywords to create Custom Segments.

Facebook/ Instagram: Search companies and keywords in “comprehensive targeting” section for ideas to produce Interest-based Targeting.

LinkedIn: Target to first degree connections of the suppliers and suppliers with Company Connections.

3. Highlight the right advantages

Use interest-based targeting to speak to what matters most to each candidate. Include your generous vacation policy to individuals interested in travel and outdoor leisure.

Add a line about the company health care for those interested in mediation and fitness. Include a photo of the last business volunteer day for those interested in neighborhood problems and charity causes, or a photo of the office pet for family pet enthusiasts.

Interest-based targeting allows you to show off a few of the more unique benefits of your company that might not be a game changer for everybody, however for a choose group can make all the distinction.

Google Adwords/ Search: Affinity Segments.

Facebook/ Instagram: Interest-based Targeting.

LinkedIn: Member Interests.

4. Capture the career-changers

The pandemic has actually caused a lot of individuals to examine their career courses and, as some of them switch fields totally, referall.us there are likely highly qualified prospects that merely don’t have the normal title and market background.

One way to widen your candidate swimming pools beyond the common requirements is to look at what individuals like to do outside of work.

Look on LinkedIn to find 10-20 people who hold a comparable position to the one you’re seeking to fill and head to the bottom of their profile to find their “Interests”.

List out the influencers, business, and groups these prospects are interested in and see if there are some commonalities beyond industry-specific categories. Maybe they tend to be news addicts, support similar nonprofits, or follow the exact same authors.

From these shared qualities you can begin checking out interests and keywords that you can utilize to expand your reach to people that might not have the typical career course but might be a fantastic fit.

Google Adwords/ Search: Add keywords and URLs for Custom Segments, and interests for Affinity Segments.

Facebook/ Instagram: Interest-based Targeting (here’s a handy guide on classifications available).

LinkedIn: Advertise straight to those who are a part of the exact same LinkedIn Interests Groups.

5. Retargeting

Retargeting lets you reveal advertisements to people who have previously connected with your ads, such as taste, swiping an image carousel, or clicking a link, and it’s frequently added as an audience classification to projects.

Often retargeting simply shows the same ad to individuals whenever (consider that one ad that appears to follow you around the internet), but retargeting uses a fantastic opportunity to offer more substantial task details to individuals who are already interested.

For example, retargeting advertisements might include more info on role responsibilities, unique benefits, or a link to a “day in the life” post – helping to pull individuals even more along your recruitment pipeline.

Google Adwords/ Search: yes.

Facebook/ Instagram: yes.

LinkedIn: yes.

Unlock efficient targeting with wonderkind

Wonderkind provides you the tools and design templates to develop recruitment advertisement campaigns across multiple social platforms with just a few clicks. With the central control panel, you can see which projects are performing well to assist you experiment with and tweak your targeting efforts.

With Wonderkind you also have access to a deep database of job title synonyms. When you add a target title into a project, Wonderkind can immediately submit a variety of associated job titles (consisting of in other languages) that can expand the reach of your advertisement to quality candidates.